DSW Inc. and Zappos have settled a lawsuit over affiliated online marketing that included the DSW name, the companies said in a statement. Terms of the settlement were not disclosed.

“We respect Zappos as a competitor, and this case provides a framework for discussing intellectual property and brand equity issues in the affiliate advertising context,” said Bill Jordan, general counsel of locally based DSW Inc., in a statement

As reported, DSW Inc. in May 2008 filed a lawsuit in an Ohio federal court charging Zappos.com Inc. with misuse of DSW service marks. The suit alleged that 'DSW' is being used in multiple URLs by Zappos.com along with DSW store photographs in an effort to mislead consumers into believing they were on a DSW-related website. The site, according to the complaint, then linked customers to the Zappos.com site, according to the suit filed in U.S. District Court, Southern District of Ohio, Eastern Division, in Columbus.

DSW opened its e-commerce site, DSW.com, last Spring. The suit seeks an injunction and damages resulting from the misuse of those marks.

At the time, Zappos said in a statement, “We were surprised to find out through a press release that DSW filed a lawsuit against Zappos.com. We are currently reviewing the complaint and do not have additional comments at this time.”