Driftwood Media, a media relations and communications agency providing expertise to the outdoor industry, announces the hire of Clay Hanback as a media relations and new media technologies specialist.

Hanback received his masters in public relations and communication at Wayne State University.  In addition to studying communication theories and tactics Hanback has worked as a public relations and new media outreach specialist for various outdoor companies and political organizations over the past five years.

Hanback will provide Driftwood Media the ability to expand its services in new media outreach and integrated marketing communication campaigns, while blending those efforts with public relations strategies.