Drift Innovation will be the official POV camera sponsor of the Audi Birds of Prey World Cup Race Week, taking place Nov. 30 -Dec. 2, 2012 in Beaver Creek, CO as well as stage four of the second annual USA PRO Cycling Challenge on Aug. 23, 2012in Beaver Creek.
“In light of Drift Innovation’s recent office opening in Vail, we wanted to introduce ourselves to the local and state communities on a deeper level. It is so exciting to have an office among one of the major arteries of the outdoor industry. We are thrilled to have a more physical presence in this core market,” said Drift Director of Sales & Marketing in the Americas, John Rounds. “It has been great working with the Vail Valley Foundation on these events, which draw the outdoor athlete. We look forward to continued partnership with VVF.”
Audi Birds of Prey World Cup premier ski racing event is the only men’s World Cup stop in North America. As the official POV camera sponsor, Drift will be accompanied by other well-known sponsors such as Audi, Budweiser, and Sprint at this world-class event. The event expects to draw over 25,000 people, and is free for spectators. Drift will be providing monetary and product contributions. Expect to see Drift all around the event, especially cheering athletes on at their tent, which will be located by the finish line.
“We are excited to welcome Drift to the Vail Valley and the Vail Valley Foundation family of corporate partners,” said Vail Valley Foundation VP of Marketing, Duncan Horner. “We are truly excited to use their product and partnership to help showcase our Valley and events to an expanding audience through a variety of digital and viral video platforms.”
Drift is also a sponsor of the second annual USA Pro Cycling Challenge during stage four, on Aug. 23rd. The USA Pro Challenge is an endurance cycling race in which some of the world’s top athletes traverse for seven consecutive days, from Aug. 20-26th, over three mountain passes and through 12 host cities from Durango to Denver, Colo. The race, which attracted over 1 million viewers in 2011, covers a 638-mile course that includes 42,000 ft. of vertical climbing, and will spotlight many of the world’s top cyclists. More information can be found at www.USAProCyclingChallenge.com and on Twitter at @USAProChallenge. Be sure to look for a Drift tent in Sponsor Village, where they will be offering event specials.
