Dragon Optical welcomed Aaron Behle as the company's new General Manager. Effective immediately, Aaron comes to Dragon to help strengthen and build the brand globally while providing solid corporate direction and insight.
“We are extremely pleased to have someone of Aarons caliber join our team,” stated Will Howard, Dragons Founder and CEO. “His experience will strengthen Dragons effort to grow while continuing to maintain our core brand culture and position in the market place”.
Aaron brings years of action sport company experience to Dragon, most recently from Reef Footwear. As Vice President of International Sales at Reef, Aaron oversaw the direction of the footwear and apparel programs for 100 plus markets outside the United States. Aaron also holds a degree from the University of California at Los Angeles in Business/Economics and a CPA license, giving him a widespread business foundation.
“I am genuinely stoked to join such a passionate team of people at Dragon,” said Behle. “Dragon is a truly global core brand that has done a phenomenal job driving growth while preserving its core positioning and youth branding statement. I am confident I can be of great help to a strong brand like Dragon”.