Dovetail Workwear Hires VP Marketing; Promotes Co-Founder to VP of Product

Dovetail Workwear has hired Linda Reese as VP of marketing and promoted Co-founder Sara DeLuca to VP of product. Collaboratively, Reese and DeLuca will reportedly “strengthen alignment across product and marketing strategies” for the women’s workwear brand.

Before joining the company, Reese held corporate brand and marketing positions at Sorel, Columbia Sportswear and InSport International. For the past 13 years, she led SparkTank, a marketing and branding agency she co-founded, serving the outdoor and active lifestyle market.

Since co-founding Dovetail, DeLuca has been integral to the brand’s product development and creation cycle, using insights learned from working at Gap, Inc., Adidas and textile companies and mills worldwide.

Images courtesy Dovetail Workwear