Dorel Sports, a segment of Dorel Industries, announced the promotion of Nick Larsen to global head of parts and accessories for its Cycling Sports Group. In his new role, Larsen will oversee all aspects of the business from product design and development to distribution and sales. Previously, Larsen was creative director, parts and accessories.
With a degree in industrial design and nearly twenty years in the cycling industry, Larsen is the driving force behind the Charge Bikes brand, which celebrates its 10th year in 2016. More recently he and his team created the Fabric parts and accessories brand. Over the past decade he also has been actively involved in the U.K.-based design and marketing of the GT and Mongoose brands.
As global head of parts and accessories for Cycling Sports Group, Larsen will lead the Frome, U.K.-based global design center of expertise with responsibility for growing our parts and accessories business around the world for Fabric, GT and Cannondale.
“The growth of our parts and accessories business is a vital focus for CSG, and I am convinced that we will succeed. Nick and his team have a proven track record of creating innovative and class leading product, and I am looking forward to seeing our P&A range expand and improve,” said Russell Merry, newly appointed senior vice president and general manager at Cycling Sports Group North America and the United Kingdom.
“I am thrilled to step into this new role,” said Larsen who has assumed Russell Merry’s previous responsibilities in P&A. “We have an incredible facility here in Frome, and we have built a hugely talented design and product team that has already created industry leading products, and we’ve only just started. With a combination of highly innovative design, great ergonomics and creative sourcing, we are already well on the way to becoming market leading P&A brands.”
Dorel Sports is a segment of Dorel Industries, Inc. (TSX: DII.B, DII.A), with one of the most comprehensive ranges of brands in the bicycling industry around the world, including Cannondale, Schwinn, GT, Mongoose, Caloi and SUGOI. Dorel creates style and excitement in equal measure to safety, quality and value. Dorel Industries has annual sales of US$2.7 billion and employs approximately 10,800 people in facilities located in twenty-five countries worldwide. For more information, visit dorelsports.com.
