DMOS Collective, the Jackson Hole, WY-based maker of snow shovels for ski and snowboard athletes, announced a Series A investment from Astia Angels, a global investment community investing exclusively in women-led ventures.
“DMOS looks nothing like a traditional outdoor tool vendor. They are disrupting everything in their path – from the way they design and build products, to their approach to building a team,” said Victoria Pettibone, managing director, Astia Angels. “We are always excited to invest in companies that are out-innovating and outperforming their competitors.”
Companies that Astia Angels have previously invested in include brands, such as Ellevest, Boku, and Modsy. Astia Angels was launched in 2013 to invest in the outperforming, yet under-funded segment that women represent in venture capital. In 2016, female-founded companies out-performed male-started businesses 5-to-1. However, only 7 percent of all venture partners were women in 2016, and only 2 percent of funding went to female-founded ventures.
“Securing investment from Astia Angels is tremendous validation and a step forward for DMOS. Astia is known for sourcing best in class, high-performing startups led by women, so it’s an honor to be part of that heritage and have access to their investor network. Our access to Angels who take a fresh approach to their investment strategy will allow us to expand our active tool designs in 2018, and tap into a wider customer base in the first responder, law enforcement, and search and rescue industries,” said Susan Pieper, founder and CEO of DMOS Collective.
Since its launch in 2015, DMOS has experienced viral consumer sales performance, successfully completed two crowdfunding campaigns, collaborated with respected brands, including Jackson Hole Mountain Resort, Warren Miller Entertainment, and Stio. DMOS is sold through Hammacher Schlemmer, Duluth Trading Company, Backcountry.com, Campsaver, Moosejaw, and Zumiez. In addition, DMOS has succeeded in on-shoring its manufacturing and is now made in an ISO-9000 and Deming-certified factory in Portland, OR.
The company’s collapsible Stealth and Alpha Shovels combine built-to-last construction out of aircraft-grade aluminum with portability and stowability. DMOS’s shovels also feature full-sized handles and teeth to support maximum shoveling power. DMOS serves the professional, the hard-core adventurer, and the everyday DIYer who demand that shovels are not plastic and dumb but are intelligent tools that work as hard as they do.
For more information about DMOS Collective, please visit: www.dmoscollective.com.
Photo courtesy DMOS
