Dream Pairs, the fashion footwear brand, opened its first brick-and-mortar retail store on October 27 in the Bay Plaza Shopping Center in Bronx, NY. The store sells “affordable footwear for men, women, kids, outdoor enthusiasts, and sports aficionados.”
Dream Pairs, under the banner of Miracle Miles Footwear Group, Inc., reportedly attracted attention and investment over the last two years. In June 2022, the Group closed on a $100 million Series A funding round led by investors IDG Capital and Sequoia Capital China, according to a company release. The company said the funding has reportedly accelerated Dream Pairs retail and wholesale distribution expansion and demonstrates investor confidence in its potential.
Jimmy Lau, VP of brand marketing at Dream Pairs, shared, “The launch of our inaugural Dream Pairs store marks a significant milestone in our journey. We’ve earned the trust of Amazon shoppers as the No.1 fashion footwear brand. Now, we’re taking it a step further. Our store is poised to be the go-to destination for men, women, kids, outdoor adventurers, and sports enthusiasts.”
The company said the Dream Pairs family of footwear lines “has consistently ranked as the No.1 seller in heels, sandals, flats, pumps, over-the-knee boots, flat sandals, wedge sandals, oxfords, hiking shoes, and more on Amazon for years.”
As part of Dream Pairs’ strategic offline expansion, the company aims to open 20 stores in the U.S. by the end of 2024. Alongside brick-and-mortar locations, Dream Pairs said it maintains “a robust online presence through channels such as Amazon, its website, Walmart, Shein, Nordstrom Rack, and more.”
Photo courtesy Dream Pairs
