Dillard's, Inc. reported that total March sales increased 7.6% to $679.6 million for the five weeks ended April 7, compared to sales of $631.9 million for the five weeks ended April 1, 2006. Sales in comparable stores increased 6% for the period. DDS said that Easter holiday shopping activity occurred entirely in the fiscal month of March in 2007 and largely in April of 2006 as the holiday occurred two weeks earlier this year.

Sales for the nine weeks ended April 7, 2007 were $1,272,787,000 compared to sales for the nine weeks ended April 1, 2006 of $1,275,463,000. Total sales were unchanged for the nine-week period. Sales in comparable stores declined 1%.

During the five weeks ended April 7, 2007, sales in all three geographic regions were consistent with the average Company performance for the period.

During the five weeks ended April 7, 2007, sales of juniors' and children's apparel significantly exceeded the Company's average sales performance for the period. Sales of home and other merchandise were significantly below trend.