Sean “Diddy” Combs launched Empower Global (EG), an e-commerce platform for selling products created and sold by Black entrepreneurs. The platform is intended to give Black-owned businesses a broader reach and for consumers to shop brands in beauty, fashion, art, and lifestyle from Black entrepreneurs.
The launch on July 12 showcased 70 brands, including Silver & Riley, Actively Black, Scotch Porter, Coco & Breezy, Kultured Misfits, Gwen Beloti Jewelry, Buttah Skin, Marie Hunter Beauty, Pound Cake, B.M. Franklin & Co., Beauty Stat Cosmetics, Cecilia’s House, Cise, Cool Creative Clothing, June 79, Rebecca Allen and others with over 1,000 items available on the platform.
New Black-owned businesses will be on-boarded monthly. The company said that its goal is to grow the site in a phased approach to showcase over 200 brands by the end of 2023.
“My mission has always been to empower Black entrepreneurs and create more opportunities for them to access the resources, tools and support needed to build successful businesses,” said Combs the chairman of Combs Global. “Empower Global will uplift Black entrepreneurs, keep dollars circulating in our community and make buying Black a lifestyle.”
Photo courtesy Empower Global
