Dick's Sporting Goods announced its “MVP of the Week” program, a consumer promotion that recognizes amateur athletes for moments of greatness on the playing field and in the arena.
Beginning on Oct. 5., athletes, fans, parents, coaches and school administrators are encouraged to upload their compelling sports videos at www.DicksMVP.com for a chance to be honored as the Dick's Sporting Goods “MVP of the Week.” Fans will vote online each week to determine the top amateur sports moment, with the winning video being rewarded with $500 in Dick's Sporting Goods gift cards $250 to the individual who submitted the winning entry and $250 to the featured players' choice of qualified school, team or athletic organization.
“We recognize that there are a countless number of amateur athletes across the country doing some amazing things on the playing field, and they deserve to be recognized,” said Lauren Hobart, Chief Marketing Officer at Dick's Sporting Goods. “Thanks to video-capable mobile devices and pocket camcorders, consumers are empowered now more than ever to capture and share these memorable moments. Our Dick's Sporting Goods 'MVP of the Week' program provides a unique way to not only celebrate these athletes' accomplishments but also reward their respective sports organizations for providing their platform for greatness.”
In addition to being named Dick's Sporting Goods “MVP of the Week,” each quarter, all weekly “MVP” winners will automatically be eligible for the Dick's Sporting Goods “MVP of the Week” Hall of Fame which will also be determined by online fan voting.
