Dick’s Sporting Goods selected WPP-owned VML as its agency of record for Second Skin, its new compression fitness apparel line.
The agency, according to Adweek, will collaborate with Dick’s to mange Second Skin’s social media strategy and creative planning and production.
“We’re thrilled to be working with VML on the exciting process of building this new brand,” Melissa Christian, Dick’s director of brand management, said in a statement. “Our company has a lot of passion for the Second Skin brand, and it’s great to find a partner who brings the same level of enthusiasm to the project.”
Photo courtesy Dick’s
