Dick's Sporting Goods announced plans to launch Fan Friday, a
“substantial marketing campaign” aimed at encouraging fans across the
country to show their team support by wearing official Reebok NFL
apparel every Friday during the NFL season.

The campaign will be showcased in an iconic television commercial as
well as radio ads, magazine ads, digital ads and various in-store

“Pro football fans everywhere choose Friday to wear their team jerseys
and apparel — everywhere from work and school to shops and clubs,”
said Jeffrey R. Hennion, Senior Vice President & Chief Marketing
Officer of Dick's Sporting Goods. “Combining our love for and
dedication to the game of football with diehard fans' passion for their
favorite pro teams and authentic Reebok NFL apparel, we wanted to make
Fan Friday the official day to 'wear your team out'.”

The retailer said consumers can view the commercial, check the
calendars, download authorization letters to deliver to their HR
departments or school principals, link to buy Reebok apparel from
www.DicksSportingGoods.com, and experience many more elements of
Fan Friday at www.FanFriday.com.