Dickies hired Bram Hutchinson as vice president of e-commerce. Hutchinson has 15 years of online experience working for high-growth lifestyle product companies, including Igloo, Stussy, Stance, Lululemon, and Gap.
As the VP of e-commerce at Igloo, he led the digital financial strategy while transforming the organization’s focus to direct-to-consumer.
Dickies said, “Hutchinson will make data-informed decisions to execute the digital go-to-market strategy while delivering best-in-class brand experiences to build consumer connectivity and present brand and product stories in a way that amplifies brand awareness and catapults conversions to record-breaking sales.”
Dickies is owned by VF Corp.
