Dickies has appointed Sarah Crockett, former chief marketing officer at Backcountry, as its global chief marketing officer.
At Backcountry, Crockett led marketing for the retailer’s North American portfolio of brands. Before Backcountry, Crockett was chief marketing officer for Burton Snowboards. Crockett has also held marketing roles at REI and Vans.
“As we continue to focus on global growth, I know Sarah’s expertise will help accelerate our business through a digital-first mindset as we look to deepen our relationships with consumer communities globally,” said Dickies’ global brand president, Denny Bruce, in a statement.
