Diamond Brand Gear, a manufacturer of outdoor gear, selected Darby Communications as its PR agency of record, effective immediately. The company has produced products for the military and Boy Scouts for many years. In 2017, the brand expanded its offerings with the Biltmore Renaissance bag collection and upcycled messenger bags.

“Given Darby’s excellent reputation in the outdoor industry and the fact their headquarters are based in the Carolina Mountains, they have a true understanding of our local crafted gear tradition,” said John Delaloye, CEO of Diamond Brand Gear. “We are confident in their ability to increase brand awareness for our American-made mountain lifestyle collections nationally, regionally and to our legacy customers.”

Based in Asheville, NC, Darby Communications handles PR and digital marketing services for leading brands in the outdoor, fitness and wellness industries. The agency will provide PR for Diamond Brand Gear’s new bag collections and digital marketing strategy for its social media channels.

“We celebrate Diamond Brand Gear’s history of and dedication to creating craft camping, hiking, and travel gear in the United States, while providing jobs and paying a living wage to their employees here in Asheville, NC,” stated Darby Communications Founder Coral Darby. “Our team looks forward to working closely with them to share their inspiring story of making renowned outdoor gear.”

Photo courtesy Diamond Brand Gear