Deuter has hired Michael Duffy as national sales manager, along with key promotions at the backpack and outdoor gear company.

Deuter welcomed Duffy as national sales manager on July 10. He brings over two decades of experience in the outdoor industry, with key sales positions at Kokatat and Klean Kanteen, where, most recently, was the vice president of global sales and customer experience.

“Joining Deuter is an exciting opportunity,” said Duffy in a company media release. “The brand’s commitment to quality and sustainability aligns with my values. I’m eager to contribute to Deuter’s growth and strengthen our presence in the outdoor specialty market.”

In a strategic move to strengthen collaboration between U.S. and German headquarters, Scott Park, a 14-year Deuter veteran, was promoted to product line manager.

“Park’s deep product knowledge, gained from his long career with the brand, his previous roles as a specialty buyer, and his use as an end-consumer, makes him ideal for driving product innovation for the U.S. market,” the company noted.

“I’m excited to work closely with our product management team in Germany to ensure our innovation pipeline continues delivering packs, bags and accessories that are suited to our market in the U.S.,” said Park.

Amy Parulis was promoted to marketing and communications manager. “With 14 years of experience in the outdoor industry and three years with Deuter, Parulis has been crucial in driving the brand’s marketing efforts,” Deuter said.

“I’ve always been a fan of Deuter products,” says Parulis. “I’m excited to share my love for the brand and continue to elevate our message of comfort, quality, and adventure to a wider audience.”

Images courtesy Deuter