Deuter, makers of multi-use packs, announced the hiring of Christian Mason as director of sales and marketing. Mason comes to Deuter USA from Petzl America, where he most recently managed the headlamp division for the vertical and headlamp equipment manufacturer.
Prior to Petzl, Mason worked as a marketing manager for Kelty backpacks and as director of product development for Mountainsmith. An avid backcountry skier, mountain biker and outdoor enthusiast, Mason built his career in the mountains of Colorado and the West, honing his product knowledge, marketing acuity and sales network. Mason will be responsible for sales and marketing of the entire Deuter USA brand including backpacks, child carriers, winter sport, hydration/cycling packs and sleeping bags. To visit Deuter’s products, please go to http://www.deuterusa.com.
“The opportunity to lead the sales and marketing charge for the Deuter brand is one of the most exciting challenges of my career. The Deuter brand is poised to responsibly take the next growth step and to develop deeper and broader partnerships with the highest quality retailers the industry has to offer ,” said Christian Mason.
“Christian brings a wealth of experience to Deuter USA,” said Bill Hartrampf, President of Deuter USA. “His strong connection to outdoor specialty retailers, coupled with his product knowledge and marketing expertise are truly a reflection of his expansive career in the industry. We intend to utilize his skills to further the Deuter brand as well as to continue Deuter’s mission as a pack specialist with innovative, lightweight and performance-oriented packs.”
For Spring 2010, Deuter USA is featuring the Spectro AC series with five new packs targeted toward the hiker who appreciates lighter fabrications, exceptional fit, true ventilation, functional details and great durability. Deuter is also showcasing a redesigned ACT Lite series with a streamlined body that perfectly balances lightweight carrying comfort with great storage capacity for longer treks and mountaineering pursuits.