Descente, Ltd., the Japanese company that holds territorial licenses or trademark rights for several Western brands besides its own, has opted to shift the company’s international product sales to its consolidated subsidiary, Descente Japan, Ltd.
Descente said, “As a pure holding company, we are responsible for drafting and managing group strategies, including domestic and overseas, and our subsidiaries concentrate on business execution. By clearly separating functions and roles within the group, we aim to further expand business through investment, improve the efficiency of group management and further strengthen governance. In this way, we aim to increase the corporate value of the Descente group.”
Photo courtesy Descente
