Delta Galil Industries, Ltd., headquartered in Tel Aviv, Isreal, has acquired the Organic Basics brand and certain assets. The terms of the deal were not disclosed.
Founded in Denmark in 2015, the digitally native brand is known for its sustainably, ethically made women’s and men’s underwear, activewear and base layers. Delta Galil plans to bring the brand to consumers worldwide and extend the Organic Basics product line to include products for babies and kids and additional items for women and men. The collection will launch globally in 2023.
“Organic Basics is a digital brand with sustainability and ethical production at its core and these values align perfectly with Delta Galil’s focus on creating a more sustainable fashion industry through innovation,” said Isaac Dabah, CEO, Delta Galil Industries. “We see a significant opportunity to grow the Organic Basics brand globally, particularly in the U.S. and Europe, and to expand the product line to include items for the whole family. Our goal is to sell affordable, sustainable, organic products direct to the consumer.”
A certified B Corp, Organic Basics is also Global Organic Textile Standard (GOTS) certified and a member of 1 percent for the Planet. The brand has grown a following for using responsibly, ethically sourced and certified materials, including organic cotton and natural dyes, and its commitment to minimizing its carbon footprint.
More than 75 percent of the materials used to manufacture Organic Basics products are plant-based, while more than 15 percent are recycled. The brand assortment includes women’s underwear, bralettes, sports bras, tees, socks, and men’s underwear and tees.
In recent years, Delta Galil has focused on strategically building its e-commerce presence, investing in its owned brands’ digital offerings and strategic M&A transactions.