Delta Apparel, Inc. announced the expansion of its digital print business using newly installed digital print technology in collaboration with Fanatics.
DTG2Go, the company’s digital print business, has installed new technology in four of its digital print facilities, which upgrades its made-to-order business model required to support Fanatics’ real-time licensed sports merchandise business model and allows for custom orders to be produced, packaged and shipped to the consumer within twenty-four hours from receipt of order.
Robert Humphreys, chairman and CEO, Delta Apparel, said, “It has truly been a pleasure working alongside the Fanatics team to combine our prior experiences in systems, technology and apparel to build an integrated process that meets the high quality and repeatability standards that Fanatics’ passionate customer base demands. This new technology significantly increased our capacity allowing us to proudly meet the high demand for garments for fans of the L.A. Rams after their recent Super Bowl victory. Additional equipment will be installed this quarter further expanding our overall digital print capacity as we prepare for future growth with Fanatics. After months of teamwork to develop this integrated process, we are looking forward to a long-term relationship with Fanatics as they continue to serve their markets with excellence.”
Danny Sweem, CEO, M & R Printing Equipment, Inc. said, “The Polaris is the new north star of high volume direct-to-garment printing and we were very excited to demonstrate its exceptional throughput that provides a retail quality product worthy of Fanatics’ standards. Delta and their DTG2Go team have been great partners throughout the development of the Polaris, and we look forward to strong growth together.”
