Deion Sanders has reportedly taken an ownership stake in the Redcon1 supplements and performance drinks company.
“Coach Prime represents everything Redcon1 stands for—utmost dedication, excellence and the relentless pursuit of being at ‘The Highest State of Readiness,'” said Aaron Singerman, founder of Redcon1. “We are thrilled to have Coach Prime on our team, where his creative vision and passion will drive our brand to unprecedented heights.”
Sanders is expected to drive Redcon1’s expansion, especially within the sports nutrition and performance beverage categories. The company said his creativity and expertise come from his “personal experiences and success in sports, which will play a pivotal role in continued product innovation and enhancing the brand’s visibility,” said the company in a release.
“I’ve been using Redcon1 products for the past few seasons, and it’s safe to say I’m in love. I’m not in like, I’m in love” said Coach Prime. “The entire team is Un-darn-believable and I’m elated to come and join the family. I’m all in, and we’re gonna all win. This thang is going to the next level.”
Sanders and Redcon1 have been developing a Prime Time-inspired line of products, which will debut with an energy drink.
Images courtesy Sanders x Redcon1
