Bridgedale Outdoor Ltd of Northern Ireland has appointed Dedication Sports Group to handle sales in the Mid Atlantic region of the U.S.
Based in Upstate New York, Dedication Sports Group has an excellent track record in the sports and outdoor industry, working with premium brands for more than 10 years.
Dedication employees Andy Corell and Paul Wu will cover the territories of New York, Pennsylvania, New Jersey, Delaware, Washington DC, Maryland, Virginia and West Virginia. Both highly experienced, they will ensure Bridgedale dealers receive a first class service and follow through.
The new agents will cover the outdoor, ski, trail, lifestyle and sport sectors for Bridgedale in these important US territories, becoming an integral part of Bridgedale’s growing North American team, headed up by brand president Colin Sanders.
