DC Shoes inked a three-year to deal as the official and exclusive footwear sponsor of the Monster Energy AMA Supercross, an FIM World Championship, which begins January 8, 2011 at Angel Stadium in Anaheim, CA.
For more than 10 years DC has supported some of the greatest motocross legends of all time including AMA Supercross class champions Jeremy McGrath, Ricky Carmichael and Jeff Emig. The new partnership between DC and Monster Energy Supercross is the action sport footwear and apparel company's first sponsorship of the championship.
“We're excited to be a part the most influential series in motocross through this new partnership,” said Anton Nistl, DC's president. “DC has a long history in the motocross industry and we're committed to supporting its continued growth through this event and through our athletes and innovative products. This consumer is one of the most loyal and enthusiastic in all of action sports and we're looking forward to interacting with them at this new level.”
The collaboration will include co-branded DC and Monster Energy Supercross products, which will be marketed and sold at select DC retailers and on-site at the series' events beginning next season.