Fortitude International has acquired the film rights to the story of the Dassler brothers, Adolf and Rudolf, and their rivalry that led to the creation of Adidas and Puma.
According to Deadline Hollywood, the Untitled Adidas/Puma Project is currently in development and out to directors. Production is scheduled to begin in 2017.
“Lore has it the pair started a small shoemaking business in Bavaria, focusing primarily on hand-sewn athletic footwear,” Deadline Hollywood wrote. “But as their business took off, the brothers grew increasingly frustrated with each other and in the mid-1940s Rudolf set up a rival shop, while Adi remained in the initial plant and renamed the company Adidas. In 1948, Rudolf registered his new company, Puma.”
The story is set against the rise of Nazi Germany through the 1936 Berlin Olympics and World War II.
Photo Courtesy Adidas/Puma
