Darn Tough Vermont has hired The Hanson Group, based near Minneapolis, MN to represent the sock brand for a large portion of the Mid-West.

The Hanson Group is comprised of nine associates and is managed by industry veteran Todd Hansen. The group currently represents authentic brands including Vasque, Irish Setter, Kadadyne, and Optimus along with well known fishing brands such as Ganakatsu Hooks, SPRO, and Falcon Rods.

“Darn Tough Vermont is looking forward to having The Hanson Group as part of our sales team,” said Roland Beliveau, Sales Manager of Darn Tough Vermont. “With decades of experience, they have displayed a genuine passion for the Outdoor Industry with a proven track record of representing quality brands and providing exemplary service to retail partners.”

The Hanson Group will represent Darn Tough Vermont in North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Texas, Minnesota, Wisconsin, Illinois, Iowa and Missouri.