Outdoor industry PR firlm Darby Communications has appointed Tyler Donaldson as its Interactive Media Director.


Donaldson joins the Asheville based firm with a rich background in online media, marketing and outdoor retail. His resume spans from the early days of online media at Africana.com (Time Warner/AOL) to display advertising and affiliate marketing at Commission Junction, and outdoor retail management at Eastern Mountain Sports. Recently, Donaldson was the Marketing Coordinator at Grassroots Outdoor Alliance, working with top independent outdoor retailers across the country.


“Tyler’s online experience coupled with a rich outdoor retail background makes him an ideal compliment to Darby Comm,” stated agency founder, Coral Darby. “Tyler will help guide our clients’ online strategies to harness the power of PR and brand exposure to drive sales.”


Donaldson’s experience in online media will bring an internet based division to the Darby team. His responsibilities will include: online media and social networking strategies, blog outreach and tactics, and website management. A native of Northern New York, Donaldson holds a Bachelor’s Degree from High Point University and a Graduate Certificate from UMASS Boston.


Donaldson said of joining Darby Comm, “I have been involved with a diverse range of companies in the online world, blending my passions for the outdoors with my background in online media and marketing. Working with the team at Darby Comm presents a unique opportunity for me professionally to develop web-based marketing strategies in and outside of the outdoor industry.”