Daily Burn CEO Tricia Han
Daily Burn, an on-demand fitness brand and an operating business of IAC, appointed Tricia Han (pictured left) as CEO. Previously chief product officer at IAC’s Dotdash (formerly About.com), Han will oversee all operations with a focus on modernizing the Daily Burn user experience and accelerating the growth of its subscriber base.
“On demand fitness services are surging as more consumers gravitate toward boutique and personalized experiences, and Daily Burn is a clear leader in this growing market,” said Han. “But the opportunity is much bigger than streaming video: in the U.S. we spend $117 billion per year on health issues directly correlated to inactivity. With an accessible brand, fiercely loyal following and sticky product, Daily Burn has the potential to become a premiere holistic health and wellness platform that helps our customers live better lives.”
As chief product officer at Dotdash, Han designed the product strategy responsible for the publisher’s recent transformation from a general interest website to a collection of fast-growth vertical sites. Prior to this, she led product development at top content brands like WebMD and DailyCandy, which was later acquired by Comcast and NBCUniversal, and spent years building mobile apps, including those for The New York Times and MapQuest. An award-winning product manager, Ms. Han helped create digital products that have been used by more than 500 million people.
“Tricia has all the hallmarks of what we look for in an IAC leader: instinct, guts, candor and vision,” said Joey Levin, CEO of IAC. “Dotdash is now one of the web’s fastest growing publishers thanks to her product acumen and we’re all excited to see where she’ll take Daily Burn next.”
Daily Burn’s 365 daily live fitness show – which offers 30-minute full-body daily workouts designed to be beginner friendly – saw a 22 percent increase in demand during the past six months.
