Cycling brand 100% has signed Highway Two Distribution to distribute its sunglasses, helmets, gloves, riding gear, protection and apparel to U.S. bicycle dealers.

The deal should help Highway Two build on its recent growth in the independent bicycle dealer channel and give 100% access to more IBD doors.

“At H2, we are very selective in who and what we choose to represent with our retail clients,” said Highway Two President, Simon McNair. “We only partner with category-leading brands that are in strong demand, add cachet and increase profitability,” “100% is all that and more. We’re already seeing growth potential beyond even what we originally planned. We couldn’t be happier to become their partner. It’s going to be an amazing ride together.”

“I believe our eyewear and cycling lines perfectly match H2’s amazing professional sales and customer service organization,” said Ludo Boinnard, co-founder and CEO of 100%. “It’s really the dream team of a driven brand plus exceptional distribution.”