The consumer is certainly not done for the start of the season, especially when it comes to online shopping. A report from Shop.org, a division of the National Retail Federation, indicated that 106.9 million U.S. consumers plan to shop on Cyber Monday this year, up significantly from the estimated 96.5 million who shopped online on the first Monday following Thanksgiving Day last year.
A survey released last week found that 88.2% of retailers will have a special promotion for Cyber Monday.
The Shop.org report said that, “While the majority of Cyber Monday shoppers will shop from their home computer (89.5%, or 96 million people), a growing number of people this year say they will shop via their smartphone on Cyber Monday.” The report, which surveyed 4,386 consumers last week, more than seven million people (6.9%) will use a mobile device for Cyber Monday shopping, nearly double the estimated four million who shopped that way last year.
