Wacoal Sports Science Corp. entered into an agreement with the Teva U.S. Mountain Running Team to provide its CW-X Conditioning Wear running tights for the 2009 team. Teva has been the title sponsor and provided the teams official footwear since 2002. The 2009 team recently competed in the 25th World Mountain Running Championships in Europe.
“For almost six years since we introduced CW-X in the U.S., we had been receiving glowing testimonials from explorers, adventurers and elite mountain runners,” says John L.A. Wilson, president and COO of Wacoal Sports Science Corp. “The new relationship with this hard-core team of mountain runners will provide us with an opportunity to effectively demonstrate product performance in harsh conditions.”
Adds Nancy Hobbs, manager of the Teva U.S. Mountain Running Team, “In the coming year we will work closely with the staff at Wacoal Sports Science to create more awareness for their brand through their relationship with the mountain team.”
CW-X is also endorsed by the Canadian Alpine and Para-Alpine ski teams, the U.S. luge team and world-class athletes in a variety of outdoor endurance sports, including adventure racing teams, mountain climbers, ultra distance racers and the companys Sports Medicine Advisory Board.