Cuore of Switzerland Inc. has signed a five-year agreement to become the Official Performance Cycling Apparel of USA Cycling. Cuore will outfit USA Cycling athletes at all competitions for cyclocross, mountain bike, road, and track.
“Cuore has proven to be the leading brand in performance cycling apparel,” said USA Cycling’s chief of sports performance, Jim Miller. “We are excited to begin our partnership and outfit our athletes in the finest quality apparel. We are aligned in our commitment to champion athlete performance at the Olympic Games and all other international competitions.”
Cuore will outfit USA Cycling athletes with exclusive kit designs at the upcoming Tokyo 2020 Olympic Games and Paris 2024. In addition to National Team apparel, USA Cycling and Cuore will also collaborate on apparel items for the Olympic Development Academy, Foundation Donors, National Championship Jerseys, and Membership apparel.
“Cuore is excited to be back again with USA Cycling supporting the athletes, federation and greater community. Cuore strives to provide the best cycling apparel in the industry, and our partnership with USA Cycling will push us to create even better products that can be shared with the larger cycling community in the future,” said Scott Tietzel, CEO, Cuore of Switzerland. “USA Cycling continues to develop its programs, athletes and vision, and we are looking forward to supporting them on all levels.”
Photo courtesy USA Cycling
