Carmichael Training Systems (CTS) Founder Chris Carmichael has selected Jeff Pierce, most recently director of elite athletics at USA Cycling, to succeed him as CEO. Carmichael founded the company 22 years ago and will continue working as founder, chairman and chief endurance officer.
“For 22 years, CTS has always led from the front. As a bike racer and coach, I know when it’s time to pull off and let fresh legs take over. CTS is my life’s work and supports thousands of athletes and more than 60 coaches and staff. So, it was important for me to find a leader who could take the company forward as technologies and the coaching industry change. Jeff brings fresh and data-driven ideas for business development and a strong record for organizational leadership and delivering consumer value. He also has a genuine connection to coaching and endurance sports. That combination is hard to find, and it’s what makes Jeff Pierce the perfect person to lead CTS forward,” said Carmichael.
Before CTS, Pierce held senior leadership roles in the cycling and telecommunications industries, including 13 years with T-Mobile. He comes to CTS after four years as director of Elite Athletics at USA Cycling. During his professional cycling career, Pierce won the 25th stage of the 1987 Tour de France and competed in seven Grand Tours. Carmichael and Pierce were teammates on the 7-Eleven Pro Cycling Team, and both were inducted into the United States Bicycling Hall of Fame.
