CR Fitness Holdings, the franchisee of Crunch Fitness, is opening Crunch Poinciana, a 35,000-square-foot fitness facility in Poinciana, FL. Reportedly valued at $5 million, the gym is located at 4690 Marigold Avenue in Kissimmee, in the newly constructed Poinciana Lakes Plaza.

On April 27th, Crunch Poinciana will host a grand opening for members and non-members.

“We are extremely excited about sharing the unique experience of the Crunch brand with the residents surrounding our newest location in Poinciana,” said CR Fitness Holdings CEO Tony Scrimale. “We can’t wait to show you how we combine top-notch equipment, extraordinary classes, and personal training at an unbeatable value.”

Under the leadership of industry veterans Vince Julian, Geoff Dyer, Jeff Dotson, and Tony Scrimale, the CR Fitness Holdings team “brings a cumulative experience of over 150 years in the fitness industry.” With 63 Crunch Fitness locations in Florida, Georgia, North Carolina, and Texas, this expansion into Orlando adds both a fitness hub and additional employment opportunities.

Image Crunch Fitness