Crunch Fitness announced it plans to open three new Crunch gyms in Texas, operated by franchisee Harman Fitness and in partnership with James Harden, the NBA shooting guard for the LA Clippers.
Crunch Humble, Crunch Copperwood, and Crunch Kirkwood will open in winter 2025 and will be located throughout the greater Houston area and offer “HIIT Like Harden” classes as a nod to Harden.
Harman Fitness owns and operates Crunch locations nationwide. With the additions of the three new facilities in Houston, the franchisee will operate seven Crunch gyms in Texas and over 40 nationwide.
James Harden is on a growing roster of pro athletes who are Crunch franchise owners, alongside Cristiano Ronaldo and Dak Prescott.
“We are thrilled to work with James Harden to expand the Crunch Fitness brand in the greater Houston area with the opening of three brand new, state-of-the-art gyms,” said Curtis Harman, CEO of Harman Fitness. “James shares our mission to make fitness accessible to everyone, and these new locations will offer affordable membership options, high-quality equipment and a welcoming ‘No Judgments’ environment where all members can achieve their fitness goals.”
Image courtesy James Harden
