Crunch Fitness selected Life Fitness as a preferred supplier for its U.S. locations, supplying commercial fitness equipment for strength and cardio to Crunch clubs.

Crunch opened in 1989 and has been a Life Fitness customer for over 30 years. The agreement marks a new milestone, with “a mutual goal of long-term success for each company.”

“The decision to select Life Fitness as a preferred supplier was based on the company’s industry-leading biomechanical approach and its exceptional equipment, which is well known for its durability. Like us, Life Fitness believes in inspiring everyone to lead a healthy life, and their equipment is truly accessible to exercisers at every level of fitness,” said Michael J Blouin, SVP of corporate development at Crunch Fitness. “This new agreement will help our franchisees to further build community and create exciting in-house fitness experiences for their members.”

“We are thrilled to extend our relationship with Crunch, and we are proud to serve as a preferred supplier with a consultative approach,” said Frank van de Ven, chief commercial officer at Life Fitness. “We will provide fitness solutions under our Life Fitness and Hammer Strength brands that help Crunch in its mission to make exercising fun and enjoyable for its diverse membership. We look forward to supporting Crunch in achieving its business objectives, as well as helping Crunch exercisers on their fitness journeys.”

Photo courtesy Life Fitness