CR Fitness Holdings, the largest, fastest-growing Crunch Fitness franchisee, opened its second gym in Plano, TX, and sixth in the Dallas metro area. The 44,000-square-foot facility, in a former Bed, Bath & Beyond store, opens December 12.
The gym is the 72nd Crunch Fitness for CR Fitness Holdings and the first to debut the new Crunch Fitness 3.0 gym design, which combines “modern aesthetics with enhanced functionality to elevate the fitness experience.”
“We’re thrilled to bring Crunch East Plano to life as part of our continued commitment to expanding in Texas,” said CR Fitness CEO Tony Scrimale. “This new 3.0 design represents the future of fitness spaces, combining innovation, functionality and community to deliver a premium experience for our members.”
CR Fitness Holdings reported in a media release that “it is on track to operate 100 Crunch Fitness locations nationwide by 2026.”
With over 150 years of combined expertise, CR Fitness Holdings is led by veteran leadership team Vince Julien, Geoff Dyer, Jeff Dotson, and Tony Scrimale. The team oversees 72 locations across Florida, Georgia, North Carolina, Texas, and Tennessee, with plans to expand into Arizona. CR Fitness Holdings also partners with Dallas Cowboys quarterback Dak Prescott to further its mission of making “fitness accessible, affordable and impactful for communities nationwide.”
Image courtesy Crunch Fitness
