Fitness Ventures, LLC., which owns/operates over 70 Crunch Fitness franchise locations across U.S. 28 states, has promoted Bryan Thomas to chief fitness strategy Officer (CFSO).
Since joining the company in 2018, Fitness Ventures reports that Thomas “has played a pivotal role in transforming the company’s fitness division into one of the largest and most successful in the Crunch Fitness system.”
Under his leadership, personal training revenue has grown to account for a substantial percentage of the company’s total revenue. Thomas has also been a core member of the Fitness Ventures leadership team during two successful private equity transactions.
In his new role, Thomas will oversee national sales, pricing strategy, service innovation, and long-term business planning. His focus will be on expanding scalable systems, enhancing member experience and aligning cross-functional teams.
“Bryan’s impact on our business has been extraordinary,” said Brian Hibbard, CEO of Fitness Ventures. “From scaling our fitness division to guiding us through major strategic milestones, he has consistently demonstrated exceptional leadership, strategic insight and an absolutely relentless drive for results. Bryan lives up to our “Warrior Spirit” core values on a daily basis. We’re excited to see what’s next as he steps into this critical role.”
Image courtesy Crunch Fitness/Fitness Ventures, LLC.
