Crunch Fitness promoted Molly Long from chief experience officer to chief operating officer (COO), effective August 12, 2024.
Long reportedly brings 14 years of experience to the role, having worked at Crunch Fitness since 2023 and before that at 7-Eleven with a “proven track record for leading transformational change and championing the member experience for large organizations.”
“We are thrilled to appoint Molly as our new Chief Operating Officer,” said Jim Rowley, CEO of Crunch Fitness. “We’re looking forward to Molly bringing her profound expertise, enthusiasm and drive to this new role as she looks to enhance the company’s daily operations, support our franchise network and greatly impact Crunch’s greater strategic goals. Molly’s dedication to the Crunch brand has been instrumental, and we believe that she is uniquely qualified to step into this role.”
As COO, Long is responsible for “driving operational excellence, delivering high-quality experiences to members, and supporting the company’s growth and long-term vision.”
Chequan Lewis, president of Crunch Fitness, said, “[Molly] arrived with a mission to enhance the member experience and improve the entire member journey. In her relentless pursuit of excellence, Molly has engaged franchise partners, turned ideas into tangible products and enhanced the experience of our members. With this wealth of experience, we are confident that Molly is ready to help lead Crunch into our next growth phase as COO.”
Images courtesy Crunch Fitness
