CrossFit LLC announced the appointment of former Nike executive Jason Dunlop as president. Dunlop, who also held senior roles at Starbucks and The Gap, will accelerate CrossFit’s global growth.
“I’m thrilled to welcome Jason as my partner in leading CrossFit towards our goal of transforming 100 million lives,” said Eric Roza, CEO, CrossFit. “Jason’s expertise leading the hypergrowth of some of the world’s leading brands across Europe, the Middle East and Africa will be a powerful driver for achieving CrossFit’s mission.”
At Nike, Dunlop was responsible for its direct-to-consumer business across Europe, the Middle East and Africa (EMEA), directing store growth, digital expansion by focusing on consumers and his team to position the company as a leading sports brand in the region.
As president of CrossFit, Dunlop will partner with Roza to capitalize on CrossFit’s opportunities, including growing its network outside the U.S., which accounts for nearly half of its 12,000 affiliates, the expansion of its education and training programs, product launches, and the global growth of the sport of CrossFit through company events including CrossFit Open and CrossFit Games.
Dunlop has also worked in senior roles with Starbucks, Canada Goose, Waterstones, The Body Shop, Marks & Spencer, and The Gap. As COO of Starbucks for EMEA, he was responsible for the brand’s retail operations across 2,750 stores and 41 countries that comprise its EMEA business.
Photo courtesy CrossFit