Crocs, Inc. has promoted Terence Reilly to senior vice president (SVP) and chief marketing officer (CMO), where he will continue to lead the global marketing team in Niwot, CO, which provides strategic direction and support to the company's regional and country marketing teams across the globe.
Reilly will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer, and social media campaigns.
Reilly joined Crocs as senior director of America's marketing in 2013 and became VP of global marketing in 2014. In that role, Reilly oversaw the evolution of Crocs' global brand and marketing efforts, including the development and launch of Crocs' largest marketing campaign to-date. The #FindYourFun campaign launched in May of this year to a global audience as a celebration of the brand's fun, unique style and comfort. Through out-of-home, television, social media, and digital work, the campaign highlights the uniqueness of Crocs shoes, starting with its iconic clog, which launched the brand 13 years ago.
“Terence's leadership of Crocs' #FindYourFun campaign has been a critical component of our strategic transformation plans for the future,” said Gregg Ribatt, Crocs CEO. “As we look ahead to growing our presence in key markets in 2016 and beyond, we are excited to have Terence as our CMO, leading our efforts to tell the Crocs story creatively and share our vision for the company.”
Prior to joining Crocs, Reilly served as VP of marketing at Famous Footwear, where he led national marketing campaigns for the brand. Additionally, Reilly spent time as a marketing leader for Footaction USA, American Express, and Prudential, where he was VP of marketing.
“The Crocs brand is loved by millions of consumers around the globe, and I look forward to working alongside our talented leadership and marketing teams to continue to help consumers find their fun through our colorful, innovative, and comfortable footwear,” said Reilly. “Crocs' potential as an iconic leader in the footwear industry is boundless and our marketing and communications efforts will continue to play a vital role in further growing the brand and business as we become the world's leading casual footwear brand.”