Crocs Inc. announced it has launched a resale program called Clean Out.
The program is part of the company’s commitment to becoming a net-zero brand by 2030. It joins Adidas, Gap, Madewell, and other brands and retailers who have partnered with thredUP’s Resale-as-a-Service (RaaS) platform.
“Crocs shoes are incredibly durable and perfectly built for a second life, so encouraging customers to consider reuse is extremely important to us,” said Michelle Poole, President, Crocs. “Crocs and thredUP are both committed to keeping products in use and out of landfills, and we’re thrilled to partner with thredUP to reduce our environmental footprint and bring us one step closer to achieving our net zero goal by taking action to create a more comfortable world.”
Crocs’ program started on November 4. Customers in the U.S. can generate a prepaid shipping label through its website and fill any shippable box with apparel, shoes and accessories from any brand, and ship them to thredUp for resale. While it’s encouraged, it is not required that customers donate Crocs shoes to participate in the Clean Out program. Once the items are received, they pass a QC inspection before thredUp lists the items for sale on its sight and after which sellers receive a Crocs shopping credit.
The partnership further Crocs’ sustainability mission to address the entire supply chain and includes investments in sustainable ingredients, packaging, resource use, and product afterlife solutions. Crocs continues to donate unsellable shoes to those in need each year.
Photo courtesy thredUP
