AVP Pro Beach Volleyball Tour and CROCS, Inc. signed a three-year deal establishing CROCS as the title sponsor and official footwear of the AVP Pro Beach Volleyball Tour. Beginning with this year's 2006 season, the tour will be known as the “AVP CROCS Tour.”
In addition to becoming the title sponsor, CROCS will sponsor the “CROCS Cup,” which will be awarded to the AVP men's and women's teams that accumulate the most CROCS Cup Points throughout the AVP season. CROCS Cup Points will be awarded in a weighted format based on performance in AVP events. At the conclusion of the season, the men's and women's leaders will receive the CROCS Cup, which is a trophy exclusively designed and crafted for the AVP CROCS Tour by Tiffany & Co.
Other highlights of the deal include:
- Three-year exclusivity as the title sponsor of the AVP Tour as well as “Official Footwear of the AVP Pro Beach Volleyball Tour”
- Major television presence, including commercial units, vignettes and billboards
- Major on-site presence with signage, product sales and an interactive volleyball court that will feature skill challenges, clinics, tournaments and media events
- Use of AVP imagery in CROCS' national print advertising campaigns
- A multi-faceted licensing agreement covering the development and sale of AVP branded footwear that will be available through CROCS' wholesale and retail networks
“We are thrilled to have CROCS as the AVP Tour Title Sponsor,” stated Leonard Armato, CEO and Commissioner of AVP. “We could not ask for a more perfect brand and cultural fit. CROCS combines technology with comfort to produce one-of-a-kind lifestyle products. The AVP Tour, which features some of the greatest athletes in the world surrounded by an infectious beach lifestyle, will blend perfectly with CROCS to create a marketing platform that we believe has unlimited potential for both companies.”
“We are excited to announce our new affiliation with this world-class, high profile tour and we are pleased to become the title sponsor for the next three years,” said Ron Snyder, CEO of CROCS. “The tremendous growth and demographic footprint of the AVP make this partnership an excellent fit for the CROCS brand. The AVP Tour experienced 48% growth in its fan base in 2005 and the demographics of its fans are ideal to help us continue to grow our brand. The AVP Tour's rich history and exciting future make this title sponsorship attractive to a strong and growing company like CROCS.”
