Crocs, Inc. said Charlie Johnson has recently filled the newly created Global Creative Director position. Chris Ladd was appointed VP of Global eCommerce.
merchandising, advertising, mobile marketing and other creative
eCommerce and internet marketing to the Crocs management team,
Ladd will spearhead efforts to enhance Crocs global internet business.
Prior to joining the Crocs team, Ladd served as Director of Interactive
Marketing and eCommerce for Titleist and FootJoy Worldwide. He
previously held the position of Interactive Marketing Manager for Reebok International as well. Crocs said that throughout his career, Ladd has been successful in developing strategic eCommerce practices for a number of clients in the footwear and outdoor industries.
“We are very excited to welcome Charlie and Chris to the Crocs team and believe their expertise and knowledge will continue to propel our
business forward,” said Ron Snyder, president and chief executive
officer of Crocs. “A key to our global growth and continued success
is dependent upon connecting with our consumers. Both Johnson and Ladd will allow us do to just this by moving toward a more fully integrated customer experience with our products.”