Crocs, Inc. has expanded its licensing business with an agreement covering the National Basketball Association. The agreement, which covers both Crocs footwear and Jibbitz charms, allows Crocs to license agreed logos for all 30 NBA teams and related NBA properties.
“Basketball fans are some of the most dedicated in all of professional sports, and were thrilled to provide NBA fans with a new way to support their favorite teams and show their spirit from head to toe,” said Ron Snyder, CEO of Crocs. “Many Crocs customers are actively involved in sports and outdoor activities, which will make these new products a hit for athletes and fans alike.”
“Partnering with Crocs provides an opportunity to extend a fun and unique line of footwear to NBA fans,” said Sal LaRocca, Executive Vice President, NBA Global Merchandising Group.
NBA branded Crocs shoe will be available prior to the start of the 2008-2009 season.