Crocs, Inc. reiterated that it is not selling, never has sold and does not plan to sell its Crocs branded merchandise to Costco Wholesale Corp.
Crocs “has segmented its distribution strategy in order to maintain price integrity and enhance brand equity,” the company said in a statement issued today.
“We currently have a broad network of retail partners including national department stores, sporting goods retailers, and independent specialty stores that do a terrific job of marketing and selling our products,” said Ron Snyder, Crocs president and CEO. “We greatly value our customers business and we are committed to protecting these relationships and our brand image.”
Snyder went on to say that, “While there have been rumors and speculation that we are now selling our Crocs-branded footwear to Costco, this is untrue. We have not sold Crocs-branded products to Costco nor have we authorized any of our customers to sell our products to Costco; however, we have discovered instances where we believe our products were being sold indirectly to Costco and we promptly terminated those relationships upon learning of that behavior. We are continuing to take aggressive measures to prevent this from happening. I want to reiterate that Costco is not an authorized dealer of Crocs products.”
