Crocs Inc. on Tuesday announced a cast of fresh faces for the third year of its “Come As You Are” global marketing campaign. Since 2017, “Come As You Are” has inspired millions of consumers around the world, leading to increases in brand relevance, consideration and desirability.
Award-winning actress, singer-songwriter and director Zooey Deschanel along with British actress Natalie Dormer, Chinese actress, dancer and model Gina Jin, South Korean actress and gugudan girl-band member Kim Se-Jeong, and Japanese actress and model Suzu Hirose will be featured in digital, social, print and in-store marketing materials in key global markets beginning in 2019.
Throughout the year-long “Come As You Are” campaign, the new brand ambassadors will encourage consumers to declare that expressing yourself, being comfortable and being stylish are not mutually exclusive. The campaign will highlight the iconic Classic Clog, as well as LiteRide, the brand’s latest innovation in comfort technology, and the popular Crocs Serena and Swiftwater™ sandal collections.
“Since launching ‘Come As You Are’ in 2017, Crocs has seen renewed brand interest from consumers around the globe,” said Terence Reilly, Crocs’ CMO. “We are proud of what this campaign has achieved, but are eager to see how a talented, unique and self-expressive cast can redefine what it means to be comfortable in your own shoes.”
Crocs will announce more details about the evolution of “Come As You Are” in early 2019.
