Croakies, a manufacturer of outdoor retention products, unveiled its 40 Years Committed to Life’s Everyday Adventures campaign to celebrate the brand’s 40th anniversary, which kicks off in 2017.
Through a multi-channel ad campaign, dedicated consumer promotions, event activations and organic content via its social platforms, the campaign celebrates the brand’s history and consumer base. Croakies will also be releasing a limited 40th Anniversary-inspired product collection as part of its 2017 model line.
“The launching of this campaign gives Croakies a wonderful platform for storytelling and celebration,” said Chris McCullough, VP of marketing, Croakies. “We’re extremely proud of our roots, of our founding in the mountains of the American West, and of the fact we’re still over 87 percent Made in the USA. That said, this year is a celebration of our brand and the people who’ve made it what it is today, and we plan to have a lot of fun with it as we look ahead to the next 40 years.”
