Crispi Sports NA has named What's UP
Public Relations and SOAR Communications as agency of record to support
the company with its summer 2013 product launch at Outdoor Retailer
Summer Market, August 2-5, 2012, in Salt Lake City.
 
Located in Bend, Oregon, Crispi Sports NA is led by industry veteran
Miles Munger, and is the exclusive North American distributor for Crispi
Sports IT, an Italy-based designer and manufacturer of high-end
technical mountaineering, hiking, approach and lifestyle footwear.
 
What's Up PR's Beth Cochran and SOAR Communications' Chip Smith recently
partnered, providing company client rosters with more than 40 years of
combined experience in the outdoor, snow and cycling markets. This
experience will prove valuable as Crispi enters the U.S. market and
begins serving a new dealer base.
 
“What's UP PR and SOAR Communications is the perfect team to help us
navigate the U.S. media marketplace. Their proven track record with
well-respected European companies and a roster of complimentary brands
gives us confidence in our Summer 2013 product launch and long term
communication campaigns. We are looking forward to the media outreach
and dealer programs they have lined up for our distribution and growth,”
said Miles Munger, president of Crispi Sports NA.
 
Crispi engineers design high-end technical footwear solutions, matching
adventurers with a product that equals their passion for one-of-a-kind
experiences. Custom sizing, patent developed Wave Wrap™, Gore-Tex™
lining, high resistant fabrics, first grade leather, removable insole
with air mesh-felt-active carbons, and anti-odor action all are standard
features of Crispi products and define the brands commitment to
technology and tradition.
 
“Crispi Products are a purposeful investment for adventurers who know
the benefits of combining the beauty of custom design with the
functionality of cutting edge technology. We look forward to developing a
long lasting partnership,” adds Beth Cochran, president at What's UP
PR.
 
Crispi will be exhibiting at Outdoor Retailer Summer Market in the New
Exhibitor Pavilion, booth number PV222.