Reebok announced today a new creative partnership with Kerby Jean-Raymond, pictured here, the Founder and Designer of his own luxury ready-to-wear sportswear label, Pyer Moss.

Born and raised in NYC, Jean-Raymond’s company was founded in 2013. Early in his design career Kerby focused on womenswear but what began as a project to reinvent classic athletic gear and uniforms by adding opulent cues and refining the fit, offered him a chance to change direction. Today Pyer Moss creates functional luxury sportswear produced in New York City.

Working hand-in-hand with Reebok designers, the collection of men’s, women’s and unisex sportswear reimagine athletic staples starting in FW18. Using multiple design applications, the collection fuses Reebok’s heritage aesthetic with Pyer Moss’ vision of contemporary style.

“Pyer Moss exudes the type of fearlessness and authenticity that Reebok Classic stands for. We are excited to welcome Kerby Jean-Raymond and his designers to the Reebok family and look forward to working together on the upcoming collection.”— Todd Krinsky, General Manager, Reebok Classic.

The partnership will feature two separate lines for Reebok Classic, with a collection launching in August 2018. Inspired by pieces from Reebok’s heritage in sportswear, the collection will be modernized.

“All it took was one conversation to know that Reebok was the right home for our team. We are really excited for everything we have coming up.” — Kerby Jean-Raymond

The ready-to-wear collection will debut February 2018 in New York City, and officially launch in August 2018. For more information, visit here.

Photos courtesy Reebok